Things to know Archives - New Music Strategies

Updating the book

We’ve talked about this in the podcast, but I thought it might be good to mention it again anyway: I’m writing a book called Music … Read more

The Broken Record series

Goldsmith University MA students Nicolle Smith and Stefan Peters have just finished work on a short web-documentary series called Broken Record.

They interviewed me for the series, and there’s a lot of stuff in here that is pertains to my Music As Culture interests and the Deleting Music book as much as it does to the general tone of what I research and discuss as part of the Interactive Cultures team at BCU, and what I usually write about on New Music Strategies.

The series is definitely worth watching, and features some good insight from some interesting people from different parts of the British digital music world – and it’s presented for your entertainment below.

Share and enjoy.

I'd wear your t-shirt

This is a follow-up post after yesterday’s piece about who you should send promos to. While we’re thinking along those lines, I thought I’d also get you thinking about your other possible points of influence.

It’s a great idea to send free promos to your friends and acquaintances and get a bit of buzz happening that way – but there are other things you can do to start that conversation going in ways that can spread your music and your brand to new audences.

If you’re in a band, and you play the kind of music that’s most likely to be enjoyed by university students, then I’m clearly not your target audience. I’m a 41 year-old guy with a wife and a teenage son. But, if you think about it long enough, you’ll realise that I do happen to come into contact with several hundred of your target audience members on a fairly regular basis…

20 Spanish Things

Just a quick post to let you know that with thanks to my friend Ismael Valladolid Torres, The 20 Things e-book has now been translated … Read more

20 Chinese Things

My free e-book, The 20 Things You Must Know About Music Online is finally available in Chinese.

It was translated months ago. I was the bottleneck. I was quite nervous about formatting and laying it out, and so I put it off for ages. For which I apologise.

It’s a bit of an epic. 120 pages. The English version comes in at 96 pages. I had professional layout assistance with the original. I’ve had a go at the new version myself in true DIY style. My guess is that I’ve introduced some errors along the way, not reading Chinese and all…