Advice for Danish jazz musicians

The Fringe's combo

I spent last week at Vallekilde, about an hour outside of Copenhagen, at an annual event called Summer Session.

It’s an intensive retreat for jazz musicians hosted by national agency Jazz Danmark. They invite world-class artists to come along and work with the musicians, do workshops, stage concerts and jam together. It’s a fantastic week for all concerned.

With my New Music Strategies hat on, my role at the event was simply to try and be helpful where possible, talk to the musicians about their own digital strategies, and help them think through what they’re doing online and how that could be refined.

I thought I’d share some of the advice I gave and my answers to the most common questions and problems I encountered.

Read more

Who's doing this stuff well?

AWARD

This might actually be the question I get asked most often. At the end of a seminar, a lecture or a guest talk at some event, somebody will raise their hand, and ask the question. I kind of dread it, because I can only really disappoint every time I answer it, but almost every time I speak, it comes up again.

“Hi, that was interesting and I can see that I’m going to have to pay more attention to the web / put an RSS feed on my site / get my own URL / use innovative strategies to promote my music, etc. I’ve read your 20 Things e-book, and I want to implement all that stuff…

“But can you please point me to an example of someone who is doing all of the things you suggest really well, so I can model my site after theirs?”

Read more