Who's doing this stuff well?


This might actually be the question I get asked most often. At the end of a seminar, a lecture or a guest talk at some event, somebody will raise their hand, and ask the question. I kind of dread it, because I can only really disappoint every time I answer it, but almost every time I speak, it comes up again.

“Hi, that was interesting and I can see that I’m going to have to pay more attention to the web / put an RSS feed on my site / get my own URL / use innovative strategies to promote my music, etc. I’ve read your 20 Things e-book, and I want to implement all that stuff…

“But can you please point me to an example of someone who is doing all of the things you suggest really well, so I can model my site after theirs?”