We started a record label
I’ve lost count of the number of times people have suggested that we start our own record label. And I’ve also lost count of the number of times I’ve explained to people that the concept of “unsigned” is an unhelpful one.
If you’re not signed to a record label, you’re an independent artist. Simple as that. It’s no reflection on the quality of your music, your artistic integrity or your consumer appeal. You just don’t happen to have a business relationship with people who do that sort of work.
And in a lot of cases, that’s a good thing. We’ve all heard horror stories of working with record labels.
But we know that despite widespread changes to the industry that have opened up all sorts of opportunities to independent artists, people are still very attached to the notion of being ‘signed’ or ‘unsigned’ – and to the various meanings that are often associated with those concepts.
For many, being an ‘unsigned’ artist carries a stigma. So we thought we’d do away with the concept entirely by starting a record label that will sign EVERYONE. Literally everyone.
Unsigned? Don’t be.