Here's a question nobody ever asks


Here on New Music Strategies, I’ve been posting the sort of questions I often get asked at seminars, conferences, lectures, and public events, and putting forward the answers I usually give. And then you come in with your perspectives on both the questions and the answers.

It’s a good system, and it works. I hate to buck the trend.

But I have a question for you – and it’s one that nobody ever asks me:

Is it more important that music businesses make money, or is it more important that culture expands, innovates and grows?