What is it exactly that you do?
Okay. Let’s start with what should be a very simple question:
What do you do?
“We’re a record label” or “I’m a distributor” or “I’m a singer/songwriter” or any similar kind of variation on that theme is The Wrong Answer. I didn’t ask what you are, or how you describe your job. I asked what you do.
Let’s not even think about the question “how do you make money?” yet. That’s not step one. Step one is just, very simply, “what is it that you do?”
Get out a piece of paper or open a new text document and just see what you come up with.