Shockhound is part mp3 retail site, part online pop culture magazine. They sell merchandise as well as tunes, but the core of the site is content-driven. Interviews and features have an alternative rock slant in line with the site’s connection with alternative music-related clothing store Hot Topic.
Independent artists can get their own music up for sale on Shockhound through TuneCore.
Magazine and retail outlet all in one: diluting the proposition, or a “sticky” site that’ll help sell more of your music? Your mission is to review the the reviewers, write about the articles and evaluate the store – in the comments please.
My initial impression, I think the whole navigational architecture leaves a lot to be desired. I didn’t know what to click on first. Dare I say it looks like an iTunes business model?
I did like the shock interview movies. The one of Theresa Andersson was really well done. The articles, mmm well I guess they are all leading up to a sale of music, so the site owners claim to content driven status leaves a lot to be desired.