5. Music is like water – but it's not water

I don’t know what it is about Dutch people in the music and media business — but if there’s one idea they’re antagonistic towards, it’s the notion that music is like water. If you spend any real time investigating music online, you come...

4. Where you're from is interesting

However ordinary you think your environment might be, you’re exotic to somebody. Use that as a selling point. Deepest, darkest Pakuranga I’m from New Zealand. I can’t think of anything more mundane than growing up in Pakuranga and spending the vast...

3. Your history is interesting

One thing that really impressed me, of all the things I discovered about online media in the hands of the Dutch, is how seriously they treat their past. Like Radio Caroline and Radio Hauraki, Veronica started life as a pirate radio ship at sea. These days, apart from...

2. Hierarchies don’t really matter

When the boss sits down with the intern, both of them get better at their job. One of the things that struck me in Holland was an air of mutual respect. I was impressed by the fact that the newest junior recruit at one of the companies I visited dined at the same...

1. Treat People Like VIPs

I was well treated in Holland. Very well treated. And it got me to thinking about the kind of consumer behaviour that follows VIP treatment. Not only was I very well looked after last weekend in the Netherlands, I was also introduced to some online music products and...

Ten things the Dutch taught me

I was in Amsterdam this weekend, talking with people far cleverer than me about music online. Along the way, quite a few of them have made some real sense. I spent the last few days in Amsterdam (and nearby media capital Hilversum) having a thoroughly wonderful time,...