Not everyone who reads this website is ready to record or release an album. I’m impressed by the number of emails I get from people who have stumbled across this site shortly after finding themselves in their first band. And not everyone plays everything as well as they’d like to be able to.
The best advice I could give is: log out of Facebook, switch off your computer, go and pick up your instrument and practice it for 8 hours or so. Do the same tomorrow. Repeat until fabulous.
But there are actually some things you can do on the internet that will help your playing – and even expand your musical horizons if you’re already pretty damn good.
When I get asked this question, it’s usually by young bands who have developed something of a following through touring, by being really active with their online promotion (typically via MySpace) and by keeping and maintaining a healthy and regular online mailing list.
Their idea is that they would like to perform concerts that fans in other geographic locations could ‘attend’ by going to their website and watching a live webcast of the event. Their second choice is usually to record the concert and post it on YouTube (or similar) and embed it on their site.
Now, it has to be said that live streaming is generally expensive, resource intensive and a bit of a pain – especially if you want more than a few people to watch at once. There are solutions to that, which I’ll discuss – but it’s worth mentioning that there are all sorts of other variations on the theme.
Its aim is to provide useful resources, advice and strategies for innovation and success in the independent music sector in a rapidly changing technological environment.
NMS examines emerging technologies (and buzzwords) such as AI, blockchain, metaverse and 'Web 3.0', but focuses primarily on sustainability, music as a tool for social change, participation, equality and inclusion, and the ways in which music technologies can build better worlds.
