Collaboration

Introducing… New Music Strategies


The team at New Music Strategies

For the past few years, New Music Strategies has been a blog about music on the internet. And the need for me to do that has changed as time has gone on.

As I’ve hinted over the past couple of months, it’s time for a transformation – and New Music Strategies is becoming something new.

Today in a city called Groningen in the north of the Netherlands, I brought together a small group of some of the finest minds in music and culture in Europe (who also happen to be some of my favourite people), and together we formed a new company under the New Music Strategies banner.

We are equal partners in the business, and we all have different skills and expertise. We’ll introduce the members of the team soon, but I thought this would be a good moment to explain who we are and what we do.

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Sonic Museum

Sonic Museum

The Auckland War Memorial Museum is one of my favourite places in the world. It’s an amazing building full of everything you’d like a museum to be. Interesting and engaging, but at the same time hushed, marbled and reverent.

And while it’s appropriately austere, it’s also forward-looking. They’ve recently had a major refurbishment, introduced some really clever digital and interactive features, but without turning it into some sort of crass, multimedia theme park.

As far as I’m concerned, they’ve pretty much struck the balance about right – and the last time I was back in NZ, I was delighted to be able to go to whole new sections of the museum in their new extension.

But the reason I’m talking about this here on New Music Strategies is that they’ve done something really clever that I’d love to see replicated in other ways elsewhere. Perhaps you agree.

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