Like theatre for television

When we say ‘the music industry has changed’, what we really mean is that the music industry is changing. And the ways in which that change takes place means that the idea of the music industry, as we understand it, is becoming redundant. I’m not...

First principles part 3: Music + Online

So that’s what they mean separately. What do they mean when you say them together? You’ll remember that when I say ‘music’, I am not only talking about recordings of music. I’m talking about the whole medium of popular music and all of...

First principles part 2: Online

I thought that Music would be the easy one. Popular Music = Media. Job done. But there’s been some debate there, and it’s taken a bit of working through. But now for the tough one: Online. Just to remind you where we’re at, we’re starting at...

First principles part 1: Music

In order to talk about Music Online, it’s probably helpful to actually start from the beginning and consider what those two words mean, both separately, and when put together. I have no intention of trying to ‘define’ music other than to say that I...

Introduction

I promised a radical change for New Music Strategies in 2008. Here you go: it’s not a blog any more. In 2006, I started a blog called New Music Strategies. I started writing about the rapidly changing media landscape, and how that was affecting independent...

This year's model

I’m forever being asked what I think the new ‘model’ for music business will be. The trouble is… there isn’t one. One of the most common questions (upon which there are many variations) asked by musicians and independent music companies...