Tag Archives: Strategy

Why give music away for free? 179

I had an email from a musician today who said he was struggling a little with the idea of giving away mp3s. It’s a really common issue, and so I thought I’d share my response. 1) You’re not giving away music, you’re giving away RECORDINGS of your music; 2) Don’t try to make money from [...]

Categories: Retail,Strategy

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Published:
December 31, 2008 – 2:05 pm
Author:
By Dubber

Newest Music Strategies 4

New Music Strategies will be different in 2008. Here’s what we have to look forward to. There’s been a constant thread running through New Music Strategies in 2007. You probably haven’t noticed it, but it’s been there all along. It has to do with my reluctance to predict the future, and talk about what the [...]

Categories: Strategy

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Published:
December 25, 2007 – 9:02 am
Author:
By Dubber