Building a Business on Free
I was part of a Music Tank panel about new strategies for music in London last night. Apparently people are just giving the stuff away!

I was invited to come and speak at an event in London, organised by CIDA with assistance from Music Tank. I’d taken issue with some promotion in the past that Music Tank had put out, and was expecting a fairly frosty reception, but everyone was very nice.
While I’m on that, I should say that I maintain that the promotional piece itself was preposterous (”epic industry war against the global menace of illegal filesharing”?), but happily concede that this is not Music Tank’s stock-in-trade. Which I offer here as apology for over-reaction. Sorry, guys.
The seminar was about the problem (opportunity?) of free music, and was keynoted in brief by Guy Parsons. He pretty much ticked all the boxes: Free as in ‘beer’ vs Free as in ’speech’; Creative Commons licensing; confusing ‘music’ with ‘recordings’… and he had lots of parallel insight from the software startup and gaming world, which I think illustrated some good points.







