This is not an ad. Well, yes – obviously it’s an ad, but Microsoft have not paid me to place this here. I bring you this just to spark a discussion about the endgame of music performance and production in the digital age.
Because although this is absolutely excruciating (I struggled to make it right through the video) – and it might just be the FrontPage of music making (and you have no idea how much I detest FrontPage) – there’s certainly something to be said about the idea of Garageband or Logic in every home. Isn’t there?
This is not a discussion about Apple versus Microsoft (unless that’s what you’d like it to be). It’s a discussion about the place of music professionalism in the face of technologically-enabled amateurism. If it’s cheap and easy for everyone to make music, then what?