Blog inertia is a real problem for a lot of people. You start writing and updating on a regular basis, but even though you understand the importance and benefits of the practice for your music business, sooner or later you just kind of run out of stuff to talk about.
But it can actually be a breeze, rather than a dreaded chore - if you just take a few minutes to develop a bit of a strategy for those down times when the inspiration seems to be in short supply, it can be something you can do easily, quickly, and at times when you just don’t feel like it.
There’s a simple solution, and it’s one that I’ve recently implemented myself.
I received a press release from a fairly big record company yesterday afternoon. You’ve heard of them. The release went like this:
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Hi blogging community,
Here at [XXXXX] (name of record label withheld), we’re on a cyber-crusade, and we want you to be part of it. We know that blogging has become a massive part of the music community and an important way of spreading word of our artists, and we want to make sure you’re kept in the loop about what’s going on at our fine label.
To make sure we don’t bother you with stuff you’re not interested in, it’d be great if you could answer a few quick questions and give us a bit of feedback on how you think we should do it. Essentially, we want to know what sort of things interest you, what you would like to be sent, how you want it sending, etc etc. This should all help in that you’ll get the best from us.
A week or more of the site being offline, and more than a week before that of some teething issues as we tried (with varying degrees of success) to carry off The Great Hosting Migration of 2008.
As far as we can tell, everything is pretty much as it should be now. Links should lead to places they are meant to go, pictures should display where pictures should display, and by and large, we can return you to your irregularly scheduled programme.
Please let me know if you spot any problems. Thanks very much.
It’s a simple idea: people make wishes - and then… well that’s kind of it, really. People make wishes. You can type your wish in on the site - or twitter it (just follow isowish on twitter, we’ll follow you back, and then “d isowish that I was Jimi Hendrix”) - and then you can take a code away and embed that wish on your blog or other website etc.
The website’s called I So Wish… and the grammatical awkwardness serves a purpose as well as fills a need because so many of the other desirable domains were gone.
"Music futurist", "Music thought leader", "Music business innovator". Whatever jargon you might want to use to describe Andrew you'll be using the word 'Music' and wanting to know what he has to say about the subject.
