The Auckland War Memorial Museum is one of my favourite places in the world. It’s an amazing building full of everything you’d like a museum to be. Interesting and engaging, but at the same time hushed, marbled and reverent.
And while it’s appropriately austere, it’s also forward-looking. They’ve recently had a major refurbishment, introduced some really clever digital and interactive features, but without turning it into some sort of crass, multimedia theme park.
As far as I’m concerned, they’ve pretty much struck the balance about right – and the last time I was back in NZ, I was delighted to be able to go to whole new sections of the museum in their new extension.
But the reason I’m talking about this here on New Music Strategies is that they’ve done something really clever that I’d love to see replicated in other ways elsewhere. Perhaps you agree.
A quick round of applause, please, for the Herculean live-blogging efforts of Mr Steve Lawson.
Steve came along as an invited guest to today’s Fresh on the Net seminar for London Songwriters Week and captured the whole thing – Tom Robinson and I presenting, the thoughts of the crowd and the mood of the day.
I haven’t asked you to review a site for a while, so I thought I’d get your take on this one. Put It On claims to be a home to the World’s Undiscovered Artists, which, depending on your point of view makes it either sound like a treasure trove, or a creative ghetto.
What do you think? Vibrant community? Showcase opportunity? Admission of defeat?
This is a follow-up post after yesterday’s piece about who you should send promos to. While we’re thinking along those lines, I thought I’d also get you thinking about your other possible points of influence.
It’s a great idea to send free promos to your friends and acquaintances and get a bit of buzz happening that way – but there are other things you can do to start that conversation going in ways that can spread your music and your brand to new audences.
If you’re in a band, and you play the kind of music that’s most likely to be enjoyed by university students, then I’m clearly not your target audience. I’m a 41 year-old guy with a wife and a teenage son. But, if you think about it long enough, you’ll realise that I do happen to come into contact with several hundred of your target audience members on a fairly regular basis…
