Filed under Strategy

Why give music away for free?


I had an email from a musician today who said he was struggling a little with the idea of giving away mp3s. It’s a really common issue, and so I thought I’d share my response.

1) You’re not giving away music, you’re giving away RECORDINGS of your music;
2) Don’t try to make money from your music, make money BECAUSE of your music;
3) Economics works differently for bits than it does for atoms.

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How can I keep coming up with ideas for my blog?

Blogging: such hard work

Blog inertia is a real problem for a lot of people. You start writing and updating on a regular basis, but even though you understand the importance and benefits of the practice for your music business, sooner or later you just kind of run out of stuff to talk about.

But it can actually be a breeze, rather than a dreaded chore – if you just take a few minutes to develop a bit of a strategy for those down times when the inspiration seems to be in short supply, it can be something you can do easily, quickly, and at times when you just don’t feel like it.

There’s a simple solution, and it’s one that I’ve recently implemented myself.

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Make a wish

Not strictly New Music Strategies territory, but I guess there’s a good reason I should tell you what I’ve been up to for the past week or so.

I So WishApart from all the usual stuff I like to occupy my time with – like travel to Northern Ireland to give a music industry seminar, make a video blog about whisky, listen to lots of records, meet with commercially inviable record labels, do a spot of research about the BBC, and involve myself in long examination board meetings at the university – I’ve thrown together a new website with a talented friend of mine.

It’s a simple idea: people make wishes – and then… well that’s kind of it, really. People make wishes. You can type your wish in on the site – or twitter it (just follow isowish on twitter, we’ll follow you back, and then “d isowish that I was Jimi Hendrix”) – and then you can take a code away and embed that wish on your blog or other website etc.

Like this:

What do you so wish?

The website’s called I So Wish… and the grammatical awkwardness serves a purpose as well as fills a need because so many of the other desirable domains were gone.

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