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Sonic Museum

The Auckland War Memorial Museum is one of my favourite places in the world. It’s an amazing building full of everything you’d like a museum to be. Interesting and engaging, but at the same time hushed, marbled and reverent. And while it’s...

Your website's not about you, you know

The following does not apply to these people I know what’s on your website. It’s all that great stuff your fans like so much, right? Music, videos, photos, blog posts and so on. It’s a veritable goldmine of information, images and media. Anything...

Why give music away for free?

I had an email from a musician today who said he was struggling a little with the idea of giving away mp3s. It’s a really common issue, and so I thought I’d share my response. 1) You’re not giving away music, you’re giving away RECORDINGS of...