Filed under Aesthetics

Mind the furniture

access remodeling 2.jpg
Photo by theothegrey

We’re doing a bit of remodelling around here at New Music Strategies.

In fact, remodelling is the wrong word. This is the online equivalent of moving into new premises, getting new desks and phones, ordering new stationery, and setting up for business.

It’s all a bit new: we’ve just expanded from a sole trader operation to a five-person team – and completely redefined what it is we do here.

But don’t worry – all the old blog posts are still here, and you can still download the old ’20 Things’ e-book- but there are lots of new and exciting things to come.

So – add us to your RSS feed reader, follow us on Twitter and join us on Facebook – and stay tuned for interesting, helpful and above all musical projects.

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Amateur nonsense

This is not an ad. Well, yes – obviously it’s an ad, but Microsoft have not paid me to place this here. I bring you this just to spark a discussion about the endgame of music performance and production in the digital age.

Because although this is absolutely excruciating (I struggled to make it right through the video) – and it might just be the FrontPage of music making (and you have no idea how much I detest FrontPage) – there’s certainly something to be said about the idea of Garageband or Logic in every home. Isn’t there?

This is not a discussion about Apple versus Microsoft (unless that’s what you’d like it to be). It’s a discussion about the place of music professionalism in the face of technologically-enabled amateurism. If it’s cheap and easy for everyone to make music, then what?

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Is audio fidelity important?

I’ve talked about making different file sizes available for download before. We’ve acknowledged that there are differences of opinion on the topic. For some, OGG is everything. For others, 128k is sufficient and makes things better for people with slow connections.

For some (myself included), in most instances and for most practical purposes, a 320k mp3 file ticks all the boxes. Most of the time.

But the question I often get confronted with – and it’s one that raises some real passion – is whether people (that is to say, civilians) actually care about audio fidelity anymore.

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Who's doing this stuff well?

AWARD

This might actually be the question I get asked most often. At the end of a seminar, a lecture or a guest talk at some event, somebody will raise their hand, and ask the question. I kind of dread it, because I can only really disappoint every time I answer it, but almost every time I speak, it comes up again.

“Hi, that was interesting and I can see that I’m going to have to pay more attention to the web / put an RSS feed on my site / get my own URL / use innovative strategies to promote my music, etc. I’ve read your 20 Things e-book, and I want to implement all that stuff…

“But can you please point me to an example of someone who is doing all of the things you suggest really well, so I can model my site after theirs?”

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