Dubber and Steve talk about statistics, paying attention to your numbers – and whether you might not be better off just not bothering.
A shorter-than-usual podcast to promote our new and exciting project: The 360 Deal.
Available from Friday, it’s an ebook that brings together a whole bunch of great advice for people just starting out on their life in music. Proceeds to a wonderful music charity in India.
Have a listen.
Also – check out Monkey on the Roof.
I spent last week at Vallekilde, about an hour outside of Copenhagen, at an annual event called Summer Session.
It’s an intensive retreat for jazz musicians hosted by national agency Jazz Danmark. They invite world-class artists to come along and work with the musicians, do workshops, stage concerts and jam together. It’s a fantastic week for all concerned.
With my New Music Strategies hat on, my role at the event was simply to try and be helpful where possible, talk to the musicians about their own digital strategies, and help them think through what they’re doing online and how that could be refined.
I thought I’d share some of the advice I gave and my answers to the most common questions and problems I encountered.