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I’m in Manchester at a music industry conference called Un-Convention. It’s one of those events where you know quite a few of the people involved, and the ones you don’t, you get to know quite quickly.

After the last band played last night, a bunch of us went across to the pizzeria / chip shop across the road for a bite to eat. My Belfast cousin Tracy, and Brad from Bolton band Merchandise were talking about Brad’s album and how that was coming along.

‘Nearly done – just have some mastering to do. Finished a video for the first single, but we’re not going to do any more. Don’t have the budget for it.’

‘Let’s make one right now,’ I said.

So, armed with my digital camera (a still camera, actually, but with a video setting) and with the song on Brad’s ipod, we just did a one-take shot. No rehearsal. Not even any discussion about what the two of them would do.

The only real shame was that it’s hard to see what Tracy wrote on the base of the pizza box at the end of the video. It reads ‘You suck.’

An hour later, I went to bed while this was uploading to Vimeo.

Music video budget? We don’t need no music video budget…

Find Merchandise on iTunes.