10 Provocations

Lecture

I gave a guest lecture at the University of Westminster yesterday, for the Innovation & Technology Management module in their MA Music Management. And it occurred to me that this was a bunch of people who were going to have a parade of music industry experts in front of them over the next few months.

When you get experienced music industry professionals, you not only get a range and depth of experience – you also get some ways of thinking that come from a tradition of doing and thinking about things a certain way. Not wrong ways of doing things, necessarily – but ingrained ways of doing things.

I thought I’d spin them something a bit different. Rather than tell them some simple truths about music online, I decided instead to arm them with some critical skills to approach these ingrained ideas with. So I gave them a list of ten provocations, and asked them to argue with me to see how they engaged with the topics.

I can (and did) argue all of these, and I like to think I can do it reasonably convincingly. I don’t necessarily agree with any of them, and I was up front about that. In fact, everything is a lot more complex than simply agreeing or disagreeing with any of these assertions. But, as I told the class, they needed to learn how to engage with these ideas, rather than simply refute them or get defensive.

So we had a really constructive debate about every single one of them. Here are the 10 provocations:

01. Music is not a business

02. Copyright is redundant

03. Futurists are liars

04. The Record Industry is dead

05. Music has no value

06. Piracy is morally right

07. Musicianship is irrelevant

08. The internet replaces music

09. Music should not be anyone’s job

10. Music business education is a joke

My mission was to get them not to simply read books and accept ‘facts’ about the internet, but to interrogate the text, whether it’s a presentation from an industry insider, a research report, or a ‘news’ article in Music Week. I hope – if nothing else – that it provokes them to have the same kinds of debates with everyone else who turns up in that room that we had yesterday afternoon.

And I love that this is exactly what we get to do here on New Music Strategies too.

34 thoughts on “10 Provocations

  1. 1. Music can be a business
    2. Copyright is redundant (and unethical)
    3. Futurists do not claim to foretell the future, only make informed guesses, so cannot be lying, though they cannot know the truth.
    4. The recording industry will continue for as long as people need to produce recordings, which indicates it should be around for some time
    5. Music has as much value as it’s always had – which is a lot. The fact that digital copies have little value does not affect the value of the music they convey.
    6. Intellectual property theft is morally wrong. Sharing and building upon public culture is morally right (even if it involves copyright infringement). Violation of human rights:- bad. Infringement of mercantile privilege:- good.
    7. Musicianship is not irrelevant.
    8. The Internet does not replace music, it helps disseminate it, and promote a thriving culture.
    9. Any aspect of labour involving music can be someone’s job.
    10. Music business education may well be poor at equipping students with the skills they need for the future music business.

  2. Great assessment for learning innovation Mr. Dubber.
    We need to examine these assumptions that get bandied about (by myself as much as anyone else)
    Alot of what I hear thats new in the music business world seems to just be sell more, do more etc. no real paradigm shift there.
    Alot of books on the subject are just re-hashing old contracts or ways of working.
    The copyright question is an interesting one for me. I used to be a rigid supporter, and now I’m much more flexible about its application…
    The future is ours.
    Think for yourselves kids.

    Andy Potterton

  3. Chris says:

    GREAT questions, which I’m gonna answer myself over the next few days.

  4. Peter says:

    Great idea for a lecture

    I have read when you have debated with commente’s here on the blog. I think a conversation is definitely the best way to get a point across. Would have loved to see the classroom debate live.

    Maybe it could be an idea to do an online video debate. It could be on a platform like seesmic or installing the video replay feature from viddler.

  5. Yet another thought provoking post Andrew. Thank you!

    01. Music is not a business

    - Music is an art. Selling recorded music used to be a very lucrative business for some. Now, post PC and Internet, using recorded music and as a part of a business strategy is possible for many. Music sales can still be one good source of income for a business. Live music ticket sales can also be a source of business income.

    Music can also serve as a “loss leader” in business.

    02. Copyright is redundant

    - Copyright is important. Copyright laws should be re-written to accommodate new technologies and remain fair.

    03. Futurists are liars

    - Do you refer to the art movement, those who study and predict possible futures or “music business futurists” who tell us how it’s going to be? ;-)

    04. The Record Industry is dead

    - Selling recorded music is getting more difficult. I won’t say it’s dead. It has suffered.

    05. Music has no value

    - Music has a lot of value. Entertainment, relaxation, trance, fun times, acoustic perfume, soundtracks to memories… … the list goes on! ;-)

    06. Piracy is morally right

    - Depends what you define piracy as. Using other people’s copyright material to make money without the rights holder’s permission is not morally right. Sharing a song with a friend is fine with me.

    07. Musicianship is irrelevant

    - Musicianship is an important part of creating good music. Specialization is for insects though.

    08. The internet replaces music

    - Huh? The internet spreads music like wildfire.

    09. Music should not be anyone’s job

    - That’s right. It should be their life’s mission and business. Should that not be the case then I guess music as a job beats a boring office job! ;-)

    10. Music business education is a joke

    - Music business as a subject can be studied and taught. If music business education is a joke then ANY education can be considered a joke.

  6. Dubber says:

    To explain a little bit further: We had a good discussion about each of these issues, and there were lots of ideas flying around the room. Here’s what ended up as a debating point on each of the provocations:

    01 Music is not a business
    I proposed that music is neither art nor commerce – but media. I started by saying that music is not a business – but exploitation of music is. And we went on from there.

    02 Copyright is redundant
    If copyright is there to incentivise creativity, then arguably, it’s done its job. There’s an awful lot of music in the world. I also offered the analogy of parenting. Nobody needs to be paid to create children – it just happens. It’s part of how we express ourselves. Is music the same thing? People use many of the same words and sentiments to describe their musical creations as they do their children…

    03 Futurists are liars
    My suggestion here is that if futurists cannot know the future, and if they say things like “In the future we will all…” (when clearly people are so much more complex, interesting and diverse – and still a third of the planet have never made a phone call), then as a profession, it’s a liar’s game. You’re charging people money for something you know cannot be the truth. We talked mostly about the difference between predicting the future and inventing the future – and whether people and technology can be projected in the same way that business statistics and geological movements can be.

    04 The Record Industry is dead
    I suggested here that many record labels these days seem to want to make a business by telling people how they should behave, rather than by meeting a need or providing a service. Which, in business, is pretty much a non-starter. Right?

    05 Music has no value
    We used this as a springboard into the (false) notion of filesharing ‘devaluing’ music – and the difference between price, economic value, and the concept of valuing something.

    06 Piracy is morally right
    The main thrust of the provocation here was that it’s arguable that the vast majority of musicians benefit when their music is fileshared, and only a small minority are disadvantaged by it. If that’s true, then on balance, it’s a contribution rather than a hindrance. There was a fair bit of discussion of this one.

    07 Musicianship is irrelevant
    This was a discussion about the professionalisation of music turning the vast majority of music enthusiasts into passive recipients rather than active participants – and whether that’s something that’s changing now. We’ve talked a lot about this on the site here recently.

    08 The internet replaces music
    If (recorded) music is a medium – and I believe it is – and the internet is a medium, then it works on it in the same way that television works on theatre. While theatre’s not dead, you don’t generally make television shows simply by pointing cameras at plays. Each new medium develops its own conventions – even if the core skills are the same. So.. instead of making ‘music’, can we now make ‘internet’ and adapt the same skills we brought to the old medium?

    09 Music should not be anyone’s job
    This was mostly about the difference between ‘job’, work and vocation. The discussion centred around whether when music becomes your job, it becomes something you HAVE to do rather than something you GET to do. And honestly, I wouldn’t wish that on any musician…

    10 Music business education is a joke
    This was to get them to think about the process of what they do as students of music management in post-graduate education. There’s no point sitting in a room waiting for someone to fill your head with knowledge. You have to grapple with the material, interrogate it and seek to understand it. The people who are going to make the most of the changes in the music industry are the ones who will poke it in the ribs and ask “but why?” and “who says?” to EVERYTHING.

    In the grand scheme of things, I don’t really care about WHAT they think. What I care about as an educator is HOW they think.

    My main point was: You are Masters students. You’re going to have to develop mastery over this subject and understand it fully. You’re not going to do that by recalling facts and remembering anecdotes. You have to take the whole thing to bits in your brain and question every part. Figure out if it could be other than it is – and query why things are how they are.

    It’s an interesting exercise. You should try it. Pick one of these, work out what you think about it – and then try arguing the opposite. Convincingly. Then you’ll start to get a real handle on it.

  7. The record industry is dead and the frankly that derogatory word “unsigned” should be removed from common music biz vocabulary.

    Honestly I laugh everytime I am channel flicking and run across Channel 4 Unsigned on TV on the odd Sunday, I really do…. it is just another reality show.

  8. Music is one of many forms of art.

    It can be derogatory to term it as filler, content, or media.

  9. This is great, Andrew. We are on the same page a good amount of the time.

    Here’s a thought. It’s not, for me, that “futurists are liars”. It’s more precisely that “futurists are not operators”. I’ve noticed a lack of deep operational experience at actually running businesses in the thoughts I see emanating from music-focused futurists and that tactical ability to distill down to an ability to make money seems to be missing often times from their arguments.

    The nuts and bolts that drive revenue growth.

  10. I sometimes feel like my experience as a jazz musician has taught me the best two lessons for the music business:

    1) Pay attention too what everyone else is doing.
    2) Be prepared to improvise.

  11. chantilly says:

    you know, i’m so glad there’s someone out there encouraging people to look at ALL sides. it is so important right now to be open to new ideas, even ones we’ve all been ingrained against. it’s discussions like this that get people really thinking, and hopefully will someday solve some of the the problems facing the industry.

  12. Nira Amba says:

    This is a really interesting debate!

    The only provocation I simply can’t even begin to see the other side to is 08.

    I go 100% with those who see music as content and not a medium. If you take the same piece of classical music from it’s origins, say, 200yrs ago, from live performance to vinyl, to radio, to TV, to CD, to internet streaming, surely the medium changes but the content effectively remains the same?

    And what if I were to sing you a song, face-to-face?

    Or am I simply not thinking clearly because I’m getting tired?

    Thanks for making my brain work more than it likes to . . . . .

  13. laurent says:

    well… actually i think the most important about that is to make music…

    futurists are liars so nobody knows what will happen…

    recording industry is dead so you don’t have to craft a product…

    you don’t have to sell your music because the only point is to love doing it…

    copyright is worthless because you’re making music for a niche so nobody’s going to get so much money for it…

    music has no value because it can be done by anybody, so big companies can’t get money from it anymore : niche music is for you only, nobody has to rely on somebody else money power…

    so piracy is irrelevant, nobody cares about you anymore except the niche…

    musicianship matter only because you’re making a niche music… be good at playing three notes piano for a 6 minutes length song… just try to play those notes when needed… silence is a nice sound…

    music business is a joke, why don’t you sell useful products such as ashtrays… less fun ?

    internet doesn’t replace music, it replaces recordings… not the same, right ? so how can’t you turn internet into a product like any cd / tape / record ?

    copyright, well, don’t know what it means, supposed to be some process to get money ? for industries, or artists brands / companies ?

    so music is a job ? do you actually dream about your job ? no thanks…

  14. For provocations, a number of those are stone-cold TROOF.

    01. Music is not a business

    02. Copyright is redundant

    03. Futurists are liars

    04. The Record Industry is dead

    06. Piracy is morally right

    07. Musicianship is irrelevant

    10. Music business education is a joke

  15. I was present in that lecture-speech-debate-discussion, @ the University of Westminster on Monday (Innovation & Technology Management module – MA Music Management).

    I probably was the guy who got on Andrew’s nerves, by talking-disagreeing all the time :-P

    I thought the dialogue was amazing, a very challenging 1 and an opportunity 2 engage us in a critical way of thinking. Just what we needed!

    Thanx Andrew 4 taking the time. Many thanks 2 our lecturer Simon Goffe 4 actually making ur visit a reality!

    Chris
    http://krasidis.com
    http://kappaMYSTA.com

  16. Lee Pellington says:

    Andrew,

    I like these questions, they resonate with my own lectures. I find I have to be careful to not be cynical or jaded and find it hard when people just accept some thing they are told with out reviewing and digesting the information.

    Lee

  17. I love how you manage to keep one barbed stick always available to poke fun at your nemesis, lol.

  18. Malcolm Mckenzie says:

    01 Music is not a business
    Obviously not, since a piece of music in it’s purest form only exists inside the creators head. On the other hand, music publishing – i.e the exploitation of the rights of composers – has become a pretty decent, and on the whole reasonably fair, business.

    It’s certainly true to say that the RECORD business is a pretty terrible business, but to be fair the record labels have only really got themselves to blame for that.

    Personally I would argue that as soon as you decide to charge someone for a product or service (or indeed intellectual property right), and that person agrees to pay for it, you have de-facto established that it is a business. Since the most commonly understood meaning of the term “Music Business” includes live performances, merchandising, and physical music sales, all of which still generate huge global revenues, it’s tough to argue that it does not constitute a business.

    02 Copyright is redundant
    Tell that to the film companies. Joking aside, as we move from owning copies of intellectual property to usage of it, copyright does indeed become redundant, or at least much of the existing copyright law does. However, that is not the same thing as saying that the artists or creators of the work do not deserve some sort of protection or reward for the usage of their intellectual property.

    03 Futurists are liars
    Not necessarily. They can be right by accident.

    Actuallly there is quite a lot of tosh on both sides of this argument. Predicting the future is fairly easy. The hard bit is predicting HOW FAR into the future something will happen.

    Given human nature, if you make something that is desireable, possible and affordable, over time people will probably want it or want to do it.

    Take mobile phones. If you had said to me in 1988 – if I could give you a telephone that weighs less than a CD and is smaller than a fag packet, needs no wires, works all over the world and that costs you less that your sky subscription would you want one, the answer would of course have been yes. If you had then said to me how long do you think it will be before that happens, I would not have had the slightest idea, but I would not have doubted it was possible – and that when it happened everyone would want one.

    I always ask myself the question “what is the inevitable consequence of a particular technological advance”. I remember discussing this with a colleague at a cable TV conference in 1988. We were discussing fibre optics and the speed at which data storage was reducing in size and price. It seemed to me then that one of the the inevitable consequences of those two things was that at some stage in the future every single bit of music, TV and Film ever made would one day be stored on massive databases somewhere and we would all be able to access those works at will. At the time he thought I was mad, and we are still not there yet, but I would argue that that is indeed inevitable.

    04 The Record Industry is dead
    It is indeed, they just don’t know it yet.

    05 Music has no value
    Again this is a question of definitions. If you mean monetary value then it is certainly true to say that a musical recording on a digital file has a value which is trending to zero, but given that the value of something is measured by what someone is prepared to pay for it, and that there are still people prepared to pay to use (and indeed buy) music, then even recorded music retains some value. I would argue music has a great deal of value to the consumers who listen to it, but that is a different argument.

    06 Piracy is morally right
    Who cares? It’s a fact of life.

    07 Musicianship is irrelevant
    This annoys me if I am honest. Any art form is a combination of inspiration and craft. Da Vinci would not have been remembered centuries after his death if he had been able to bring all of his technical skill to his work, no matter how good his ideas were. Likewise if you tried to play Beethoven’s Ode To Joy with 2 fingers on a synth it would lose all of its drama and majesty, so no its not irrelevant.

    I would not pay a blind man to paint my house and I would not hire a lawyer who did not have a degree, so why should I pay good money to go and watch a band who have not bothered to learn how to play?

    08 The internet replaces music
    Actually the internet is a series of wires and switches. The internet “enables” music.

    09 Music should not be anyone’s job
    If you are making a living playing music, then you are very lucky indeed.

    10 Music business education is a joke
    Actually, most of it is..

  19. Robin says:

    @Malcom
    Like your take on piracy.

  20. Lame Spirale says:

    “I sometimes feel like my experience as a jazz musician has taught me the best two lessons for the music business:

    1) Pay attention too what everyone else is doing.
    2) Be prepared to improvise.”

    That’s excellent ! :D

    Great debate, the one that put me in shock was “08 The internet replaces music”
    It really got me to think, like an one of these zen koan : seems like nonsense but is (maybe) not

  21. Geoff says:

    Much of your discussion seems directed at popular music.

    I’d like to hear you talk about where you think classical musicians and “art” music fits into your world view?

    In my case, I’ve been playing my instrument since I was 4 years old and I expect that perfecting my musicianship will be my life’s work. Music is my “job” and my “business” but I rarely think of it that way…it is my “life” and I’ve never lived any other way.

    I am fortunate to live comfortably from royalties and performance fees (in that order). I find the notion that my recordings are worthless to be a novel and somewhat offensive concept. However, I wish to keep an open mind and understand how it is you think we should live.

  22. I would agree that, in most cases, futurists are liars. I think that’s a valid point. I would have to disagree with “music has no value” and “musicianship is irrelevant” though. It could be argued that music on its own has no value, and consumers are the ones who give it value.

    If musicianship were irrelevant, Steve Lukather and many other session musicians and producers would not be highly sought after.

  23. Geoff makes a very good point. Most of us who work in or around music seem obsessed by the effect that technology has on the business of exploiting popular music of one form or another, but there are a great many skilled and hard working jazz and classical musicians who have been making ends meet with very little external support or investment for many years, and who will continue to do so for many years to come… often as a result of their excellent “musicianship”.

  24. Hi,

    I added your RSS feed to my new blog. Keep up the great work.

    -Hakim

  25. Al O'Kane says:

    01. Music is not a business — only because it’s failing to make money these days – whether we’re talking live performance or record sales – so all this means it needs to be a topic of government debate & the industry should ask for some form of help. This might happen if someone high up crawled out of their rear end and spoke some truth.

    02. Copyright is redundant — because noone gives two hoots about ripping people off these days (the smallest of differences can be argued until blue in the teeth in court). I think the Vanilla Ice Lawyer’s to blame in regards to the Queen track case…

    03. Futurists are liars — they just are.

    04. The Record Industry is dead — because all the big guys are too scared to admit there’s a problem & were too slow to adapt.

    05. Music has no value – because, again the industry was too slow to adapt… Emotively though, good music is still and always will be priceless…

    06. Piracy is morally right — WRONG… how could it ever be morally right to steal something? (I do not consider sending your mate a great track by a new band to be piracy – this helps create a buzz, and before anyone says “where do you draw the line?” – the answer is it’s invisible, but as soon as someone starts making money from it – it’s wrong).

    07. Musicianship is irrelevant — possibly, but that’s talking from an IT tech’s manual – From a listener’s point of view, it can be overwhelmingly enjoyable to appreciate a virtuoso performance on an instrument in any genre (and it’s just as enjoyable to be the person who’s performance was captured).

    08. The internet replaces music — it doesn’t – it’s just currently the easiest and cheapest way of distributing it.

    09. Music should not be anyone’s job — Utter rubbish – the only way that could be argued to be true (to no avail when including passion in the debate) would be to say that it’s now pointless having a career in it when noone’s making money anymore.

    10. Music business education is a joke – I agree, especially when…

    Here’s my point number 11… (which can be applied to all of the above)…

    11. The SOUL of the music industry has slowly been corroded from the very heart of where all this began…

  26. Al O'Kane says:

    PS a Fantastic way of making us all think. When so much can be seen as going wrong – it’s things like this and people like you who can help turn things around for the better – good work.

  27. shahar says:

    hi there, good read, both article and the comments following.

    now for my 2 cents:

    1. music is not a business – as long as money is changing hands in exchange for ‘musical goods’, itis a business.

    2. Copyright is redundant – no, because if it is, what can we ask in return for our ‘musical product’? should we just ask listeners to put a coin in the hat as a donaition? the laws are redundant, not the actual idea.

    3. Futurists are liars – unless they have this crystal ball thing, what makes them different than me and you gathering information over the net and making our own mind?

    4. The Record Industry is dead – it’s just transforming itself, from an industry that sells records, into industries that sell virtual copies.

    5. Music has no value – so why should anyone pay for it? music exists only because in has a value to someone, even if that someone is the guy who made it.

    6. Piracy is morally right – piracy is only defined by law. don’t agree with the law and it’s ok to do it.
    as for the actual idea of trading tracks, i think it’s ok within reason. a few albums that u listen to twice and not full hard drives overflowing with every track once made should be alright. depending on your moral as a person that is…

    7. Musicianship is irrelevant – not to those who can appreciate it.

    8. The internet replaces music – no, like it can’t replace people, feelings, food etc.
    it can replace things like the need to own the music.

    9. Music should not be anyone’s job – right. it shouldn’t be the job of those asking a quick buck and the glam of rock n roll life, those who want an easy job not putting the effort.

    10. Music business education is a joke – never been there, but i guess as long as it’s taught professionally and up to date it’s alright.

  28. Bryan Eyberg says:

    If (recorded) music is a medium – and I believe it is – and the internet is a medium, then it works on it in the same way that television works on theatre. While theatre’s not dead, you don’t generally make television shows simply by pointing cameras at plays. Each new medium develops its own conventions – even if the core skills are the same. So.. instead of making ‘music’, can we now make ‘internet’ and adapt the same skills we brought to the old medium?

    This is a very Glenn Gould-ian comment. I like it. Gould used to talk about kits, that would be issued when someone bought a record in the future. (Gould said this back in the 70s. He predicted the internet.) He said that people could assemble different takes from the recording process, so that people could assemble their own version of a song. This happens now with mash-ups. And some artists put out the stems of their songs, like Fall Out Boy and Kanye West. The internet offers us abilities that CD’s and LP’s never did.

  29. This is a really intelligent way to approach a lecture: philosophy, research, studentship — these are all about asking questions. I love the way so many people commenting on this thread totally miss the point by trying to come up with ‘the answers’.

    Answers are just so passé ;-)

  30. aaron embry says:

    Music is an Internet Television Channel…
    …unless you plan on writing songs that sell fish ‘n’ chips to people watching the Internet Television Channel.
    Money earned instantly becomes money spent, and yet any and all Music made is a universal currency that equally enriches the ones giving it as it does the ones receiving it.
    Music made for money’s sake is a vital part of my livelihood, but I deal with a moral dilemma when I make my finances the ultimate aim in making Music.
    I try to abide by the principle that Matter follows Vision, not Matter is the Vision or Vision follows Matter…blahblahblah
    What’s the Matter with the Vision?

  31. Actually Bob Baker of “The Buzz Factor” http://www.bob-baker.com/ just posted a similar idea that I have found helpful, which is to seriously question everything you’ve ever learned about the music industry itself.

    ie: We need a record label, we need to get into retail stores, we need to be on the radio etc.

    These are all fine goals, provided they are not arrived at by bands on “synaptic autopilot”

    (term “synaptic autopilot” copyright 2009 – Corey Coleman) <—- joke

  32. juan nunez says:

    I could not avoid to make some comments about what i just read. Unfortunately it would take me too many hours to expose all the facts that support some of the following comments:
    - The major labels started to complain and cry about the end of the music industry long time before started to try to call media or content to the music or films. At that what was killing the industry used to be the cd piracy, and the directors of the majors got tired of blaming the cd piracy for the decrease of the units sold along the year. They need something new to justify the crisis and the found that part of the society was blaming internet for ruin their kids life which will become brain less as result of the that were spendign more than 4 chatting online

  33. juan nunez says:

    The point is that the only ones that ever care about the end of the industry were the ones in the industry. Artists never gave a damn about that, because they never received too much money from every album sold. and people this days is more into music than ever. Music will always exist and artists will always be able to make a living from their live shows. What really scares me is to read artists saying things like “music should not be anyone’s job” (if you dedicate your life to music, and its not a job you get paid for, how will you get the money to pay for your instruments, food, etc,? So like it or not, if you live from music, that is what people calls a job, i don’t see the problem about that, you should feel happy that you are able to do it.
    Also read some posts from people that are part of the music industry saying things like they don’t give a damn about copyrights, or that music has no value.. HEY! YOU! you make a living from exploiting those things WAKE UP!, think twice what you are saying…
    How music will be exploit or distribute in the future will not change the artist act of the composer at all, and artists and composers will probably keep on working with music producers, and will need somebody to set up a show agenda for them, and at last but least there will always be a groupie for that artist, and that is the reason why most of the pop and rock artist got into this world ;)
    Its ok to discuss about new technologies and imagine future of industry if you make a living from that, but i think artists should not worry at all about those issues, relax you will always been paid for performing, you always have been paid for performing live, since the first times of the modern music it has been like that. What may change is where the money comes from, nothing else.
    Cheers!
    PS: I’m still trying to find out intend to say with point 08! I’m glad im not the only one here
    PS2: Its better to have a music business that’s a joke than not having it at all. Try making a deal with the lawyer of a label that don’t even knows what is a master, and I promise you that you will start loving your music joke education!
    Best !

  34. Nils says:

    Great blog. In a world where more and more people depend on getting their opinions presented to them in an easily digestable form I can appreciate the effort to inspire people to think. The beauty of your statements is that the statements in themselves show that the world is not black and white and there are I don’t know how many shades of grey in between.

    Here’s my take:
    1. Music is not a business. Exploitation of recordings, publishing and performances can be very lucrative for some (usually not the artist…although that is changing, see also #4)

    2. Copyright is not redundant. Laws need to change and grow with the times. My ideas and my music are my work. I can make it available for use. If you take my work and monetize on it I would like to have a word with you (and a share).
    One word on the parenting comparison: as much as people have used kids as social security or other forms of income in previous centuries I don’t think anyone in their right mind should start selling their kids. Also, it doesn’t take much skill or talent to create kids, usually just two biologically healthy members of the two sexes.

    3. I really don’t care. I try to watch inventors and pioneers.

    4. The record industry has only one purpose and that is to make as much money as you can. The record industry doesn’t produce anything. It markets other people’s media. Due to the change in media consumption the actual number of products decreased drastically (and will continue to do so). Also, the inability of the dinosaurs to adapt to change is not helping.

    5. Music has only emotional or sentimental value until it is transformed into a medium by recording or performing. Music that is being consumed can take on many different values by the consumer.

    6. Piracy as in stealing is wrong. Piracy as in sharing and promoting is right.

    7. Musicianship is not irrelevant. Musicianship and creativity are necessary to create music. The audience has a choice to participate.

    8. The internet distributes music in many different ways

    9. This one is a rather light-hearted statement, isn’t it? Music is a passion. If you can turn your passion into money you are very lucky.

    10. I never had the pleasure to experience music business education. I can only imagine. Personally, I believe it is a constant struggle, a learn as you go type of deal.

    Wow, those were a lot of words. Thanks for the inspiration.

    Nils