Interview in Leeuwarden by Dubber | Feb 18, 2008 | Media, Strategy | 10 comments Erwin Blom, one of the experts at Lopend Vuur over the weekend, filmed an interview with me for his blog. Seemed appropriate to repost it here. He filmed it on a Flip camera – and I was pretty impressed. Might buy one of those… Andrew Dubber over New Music Strategies from erwin blom on Vimeo. 10 Comments Krzysztof Wiszniewski on February 19, 2008 at 8:13 pm Thanks for posting this. I think that it communicates the points you’re making on this site better than the actual posts (probably it’s the dialogue form). One thing I find missing in the “Whether you need Sony” question is the issue of organisation, as opposed to funds. From my experience and options we’ve considered in Viridian, the matter of money is in many ways the least relevant. Production costs are now ridiculously low, distribution costs (in the Internet especially) even lower. Even promotion isn’t terribly expensive if you do it on a grass-roots level. There are ways and means of securing the money. The biggest problem I see is having someone to manage it all. Being a musician is a time-consuming occupation. Having to combine responsibilities as a composer/performer with running the business side of things is a tough act by all accounts. The logical solution seems to be either setting up your own organisation of people to deal with the business side (which places additional burdens on the artist) or teaming up with an organisation (such as a record label, agency or whatever) that already does these things. The greatest advantage I see in what you’re doing is that it may contribute to a change in the record labels’ business model to a mutual-benfit scenario. Already, the signals coming from EMI, for example, seem to indicate that the people who should be doing business might actually start doing it properly. This is another faint glow in the tunnel – maybe it will turn out for the better. Personally, I don’t expect the majority of artists to become more businesslike, however. If they were, they’d be doing business. They do however need a greater awareness of how their art fits in with the business environment. k on February 19, 2008 at 8:50 pm great to hear you in person – lots of food for thought and articulated in an easy to understand vernacular! – i’d like to play this to my ( Music Industry Studies ) class – is that ok? I am about to ask them to work on putting together a business plan/action plan for their artistic ideas …. talk about teach what you most need to learn! I love the Sony initiative – reminds me a little of those ‘dragon’s den’ programmes – be great to see something like this working cheers k Dubber on February 19, 2008 at 9:57 pm Hi Karen – of course, be my guest. Gabemac on February 20, 2008 at 11:44 am Music is in the Air Andrew! Great to see you are vlogging (albeit via someone else) ;-) I liked the interview. Camera tip check out the Xacti camera. Seems to be popular among vloggers, and one version even can go under water. Check out the video we just did at the Sellaband party at Paradiso. http://watchme.xolo.tv Also very interesting plan for musicians. We need to meet up soon, sms me or twitter when you are in Amsterdam this trip. Cheers, GabeMac Julian Moore on February 20, 2008 at 2:58 pm Yup it’s cool seeing this stuff in person. Even just seeing someone talk about something puts into a more human context. Perhaps you should do a Q&A once a month on video. Before we all do :) Matt @ Kurb NZ on February 21, 2008 at 3:10 pm Bro, you killed it, that was sweet! It’s good to see you getting out of the ivory tower :p I’ve gotten down with seth, I’ve “rebranded” my online services as “digital coaching” now, same thing really, it’s still going mostly great, and yaaa I did a video too: http://www.youtube.com/watch?v=mDloaLsM1xk I did a biz proposal for my NZ web 2.0 community. If I get some money in the kitty I might start taking it seriously and yknow like, send it to some people. or maybe i just need to vblog it. totally. Jorge on February 22, 2008 at 2:56 am It’s probably not the best place for this, but I’m midway through your ebook (recommended by Derek) and enjoying it immensely! Very clear information, very nice presentation. I’ve read about everything on this subject and your ebook really stands out! Liz on February 22, 2008 at 2:43 pm I agree with Julian Moore: more Dubber on video. Perhaps a video version of the 20 Things You Must Know About Online Music? If not, then a once a month here’s-what-I’m-currently-thinking would be great. Thank you once again for eye opening commentary. With all good wishes, Liz shaft on February 25, 2008 at 11:43 pm Hi it was very cool to see you live!! best shaft from the south of France Angry Anderson on February 26, 2008 at 12:49 pm I take back the bitchy comments about your tattoo. You interview very well, and are a handsome, square-jawed, masculine devil. If I’d come across you back in the pen, you’d have been mine.