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I’m sorry – I really try and understand the internet properly so that I can explain it to you – but in this case, it’s going to have to be the other way around.

This is going to sound really stupid. Especially coming from somebody who is supposed to be some sort of expert about the online music environment. But there are just some aspects of the internet that I just can’t figure out, despite the thousands of people telling me how incredibly useful or crucial a site is.

I can’t work out Technorati. I just don’t get it.

What’s it for? How do you use it? Why is it so important?

I know it ranks blogs – but to what end? Look at the entry for New Music Strategies, for instance. It’s ranked at 16,087 with an authority of 265.

In what possible way are those numbers meaningful?

Please help – I genuinely have a comprehension shortfall in this area.