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	<title>Comments on: What do I think?</title>
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	<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/</link>
	<description>Music culture, strategy and thinking in the digital age</description>
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		<title>By: Darren Landrum</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-902</link>
		<dc:creator>Darren Landrum</dc:creator>
		<pubDate>Mon, 30 Jul 2007 19:14:32 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-902</guid>
		<description>Christian,

I have thought quite a bit about how I could convert any studio recordings I make into something only one person could perform live. The issue for me, though, is more confidence than anything. Although I can make my way around a keyboard in the comfort of my home, I feel I&#039;m way out of my depth live. And, quite frankly, I don&#039;t want to put a band together centering around me where it becomes obvious to the audience that the central figure is the least talented one in the group. I&#039;ve seen enough of those myself to want to add another to the world, and they always end very badly for the poor sap who started the thing. So, my desire to stay recording-only is deeply rooted in my own cynicism and lack of confidence.

Still, as I start creating stuff in the studio and putting it out there, opportunities I can&#039;t foretell now may just present themselves, so I will do my best to keep an open mind. One step at a time, you know. ;)</description>
		<content:encoded><![CDATA[<p>Christian,</p>
<p>I have thought quite a bit about how I could convert any studio recordings I make into something only one person could perform live. The issue for me, though, is more confidence than anything. Although I can make my way around a keyboard in the comfort of my home, I feel I&#8217;m way out of my depth live. And, quite frankly, I don&#8217;t want to put a band together centering around me where it becomes obvious to the audience that the central figure is the least talented one in the group. I&#8217;ve seen enough of those myself to want to add another to the world, and they always end very badly for the poor sap who started the thing. So, my desire to stay recording-only is deeply rooted in my own cynicism and lack of confidence.</p>
<p>Still, as I start creating stuff in the studio and putting it out there, opportunities I can&#8217;t foretell now may just present themselves, so I will do my best to keep an open mind. One step at a time, you know. ;)</p>
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		<title>By: Christian Ward</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-903</link>
		<dc:creator>Christian Ward</dc:creator>
		<pubDate>Mon, 30 Jul 2007 10:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-903</guid>
		<description>Darren, your question about non-performing musicians is interesting, and one I was considering asking Andrew myself (I&#039;ve only played a handful of gigs in the 5  years I&#039;ve been making music seriously).

The reason I didn&#039;t? Well, because I think ultimately you have no choice these days - gigging is a necessity now that recorded music is so easily accessible. I&#039;m certainly making plans to take my music out live in the autumn.

And in fact, the harder you think it is for you recreate live what you do in the studio, the more likely it is that you&#039;ll come up with something interesting and original onstage. After all, who wants to go and see another four piece guitar band when you can go and see, say, Duracell doing crazy and seemingly impossible things with a drumset?

So my advice is - get out there and try it! Even Scritti Politti, who hardly ever gigged in their heyday, are out on the road now!</description>
		<content:encoded><![CDATA[<p>Darren, your question about non-performing musicians is interesting, and one I was considering asking Andrew myself (I&#8217;ve only played a handful of gigs in the 5  years I&#8217;ve been making music seriously).</p>
<p>The reason I didn&#8217;t? Well, because I think ultimately you have no choice these days &#8211; gigging is a necessity now that recorded music is so easily accessible. I&#8217;m certainly making plans to take my music out live in the autumn.</p>
<p>And in fact, the harder you think it is for you recreate live what you do in the studio, the more likely it is that you&#8217;ll come up with something interesting and original onstage. After all, who wants to go and see another four piece guitar band when you can go and see, say, Duracell doing crazy and seemingly impossible things with a drumset?</p>
<p>So my advice is &#8211; get out there and try it! Even Scritti Politti, who hardly ever gigged in their heyday, are out on the road now!</p>
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		<title>By: Darren Landrum</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-904</link>
		<dc:creator>Darren Landrum</dc:creator>
		<pubDate>Sun, 29 Jul 2007 21:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-904</guid>
		<description>Since my question got asked by another person, I thought I&#039;d ask a different one instead.

A while ago, I pointed this article out on the Sonific blog:

http://songboost.blogspot.com/2007/03/steak-tips-versus-candy-bars.html

It goes into detail about the concept of building the branding and web site around a song, rather than an artist. Though I think this is an interesting idea, if I&#039;m going to blog my music, it seems to me that I need to sell myself as much as my songs. I was just wondering what you think of this. Thanks!</description>
		<content:encoded><![CDATA[<p>Since my question got asked by another person, I thought I&#8217;d ask a different one instead.</p>
<p>A while ago, I pointed this article out on the Sonific blog:</p>
<p><a href="http://songboost.blogspot.com/2007/03/steak-tips-versus-candy-bars.html" rel="nofollow">http://songboost.blogspot.com/2007/03/steak-tips-versus-candy-bars.html</a></p>
<p>It goes into detail about the concept of building the branding and web site around a song, rather than an artist. Though I think this is an interesting idea, if I&#8217;m going to blog my music, it seems to me that I need to sell myself as much as my songs. I was just wondering what you think of this. Thanks!</p>
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		<title>By: Tom Poe</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-905</link>
		<dc:creator>Tom Poe</dc:creator>
		<pubDate>Sat, 28 Jul 2007 20:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-905</guid>
		<description>Andrew:  Great interview.  My question is about digital tv and radio in countries other than the U.S.  As I understand it, a single analog tv channel holds the equivalent of up to eight digital tv channels.  Will those channels be available to the public in the U.K.?  In the U.S., we have legislated set-aside channels for public access.  That means, starting in February of 2009, public access channels will explode in number, giving independent musicians a true market place for their music videos, live interactive tv talks shows, etc.  A little planning now for musicians might pay off handsomely, as original tv content will be needed, and artists will have a great way to get in front of worldwide audiences.</description>
		<content:encoded><![CDATA[<p>Andrew:  Great interview.  My question is about digital tv and radio in countries other than the U.S.  As I understand it, a single analog tv channel holds the equivalent of up to eight digital tv channels.  Will those channels be available to the public in the U.K.?  In the U.S., we have legislated set-aside channels for public access.  That means, starting in February of 2009, public access channels will explode in number, giving independent musicians a true market place for their music videos, live interactive tv talks shows, etc.  A little planning now for musicians might pay off handsomely, as original tv content will be needed, and artists will have a great way to get in front of worldwide audiences.</p>
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		<title>By: Darren Landrum</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-906</link>
		<dc:creator>Darren Landrum</dc:creator>
		<pubDate>Fri, 27 Jul 2007 20:48:57 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-906</guid>
		<description>Looks like Spinmeister and myself both thought the exact same thing upon seeing this article. :)</description>
		<content:encoded><![CDATA[<p>Looks like Spinmeister and myself both thought the exact same thing upon seeing this article. :)</p>
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		<title>By: spinmeister</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-907</link>
		<dc:creator>spinmeister</dc:creator>
		<pubDate>Fri, 27 Jul 2007 20:00:23 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-907</guid>
		<description>absolutely outstanding Interview! One of my favorite points you are making: 90% of everything is crap, the trick is to find the good stuff. i.e. once the supply of music started to overwhelm the demand, it&#039;s always been mostly the consumer&#039;s job to sort out the wheat from the chaff. Partly that is, because that judgment is in the ear of the beholder. The more I have interact with people about specific pieces of music, I find that people hear even the same piece in many different ways. Truly amazing.

And I second the question about &quot;what are your recommendations for the non live performing / only recording lone wolf?&quot;

/one of your non-existent RSS readers :-)</description>
		<content:encoded><![CDATA[<p>absolutely outstanding Interview! One of my favorite points you are making: 90% of everything is crap, the trick is to find the good stuff. i.e. once the supply of music started to overwhelm the demand, it&#8217;s always been mostly the consumer&#8217;s job to sort out the wheat from the chaff. Partly that is, because that judgment is in the ear of the beholder. The more I have interact with people about specific pieces of music, I find that people hear even the same piece in many different ways. Truly amazing.</p>
<p>And I second the question about &#8220;what are your recommendations for the non live performing / only recording lone wolf?&#8221;</p>
<p>/one of your non-existent RSS readers :-)</p>
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		<title>By: Darren Landrum</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-912</link>
		<dc:creator>Darren Landrum</dc:creator>
		<pubDate>Fri, 27 Jul 2007 13:09:28 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-912</guid>
		<description>It&#039;s often said that the Internet presents a great opportunity for gigging musicians, who can use a web site to update their fans on tour schedules, and inversely turn new fans gained at shows onto their web site. A lot of the focus of musicians using the Internet has, in fact, revolved around the idea that said musicians also play live gigs.

That scenario leaves out us lone-wolf composers who have no intention or desire to play gigs. So, for someone who&#039;s only musical output is recorded, what would be the kind of plan you might put together for self-promotion?

Thank you for doing this interview!</description>
		<content:encoded><![CDATA[<p>It&#8217;s often said that the Internet presents a great opportunity for gigging musicians, who can use a web site to update their fans on tour schedules, and inversely turn new fans gained at shows onto their web site. A lot of the focus of musicians using the Internet has, in fact, revolved around the idea that said musicians also play live gigs.</p>
<p>That scenario leaves out us lone-wolf composers who have no intention or desire to play gigs. So, for someone who&#8217;s only musical output is recorded, what would be the kind of plan you might put together for self-promotion?</p>
<p>Thank you for doing this interview!</p>
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		<title>By: Guillaume Champeau</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-911</link>
		<dc:creator>Guillaume Champeau</dc:creator>
		<pubDate>Fri, 27 Jul 2007 11:01:42 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-911</guid>
		<description>Hi Andrew,

Fantasctic answers, they perfectly match what I&#039;ve been saying for years on French Ratiatum.com. I love the &quot;lion and the zoo&quot; picture, that is the perfect analogy.

Here is my question :

Do you think it makes sense in the digital era with social networks, the long-tail and all the likes, to be waiting for the first &quot;big star born on the Internet&quot;? It looks to me we&#039;re driving away from the mass media paradigm but that most of us are still looking for the mass media phenomena (aka &quot;big star&quot;) to happen. Aren&#039;t we just going back to a time where stars where local, with the difference that local areas are now connected people in various connected niches?

Subsidiary question: do you authorize me to translate the interview and post it on Ratiatum.com ?</description>
		<content:encoded><![CDATA[<p>Hi Andrew,</p>
<p>Fantasctic answers, they perfectly match what I&#8217;ve been saying for years on French Ratiatum.com. I love the &#8220;lion and the zoo&#8221; picture, that is the perfect analogy.</p>
<p>Here is my question :</p>
<p>Do you think it makes sense in the digital era with social networks, the long-tail and all the likes, to be waiting for the first &#8220;big star born on the Internet&#8221;? It looks to me we&#8217;re driving away from the mass media paradigm but that most of us are still looking for the mass media phenomena (aka &#8220;big star&#8221;) to happen. Aren&#8217;t we just going back to a time where stars where local, with the difference that local areas are now connected people in various connected niches?</p>
<p>Subsidiary question: do you authorize me to translate the interview and post it on Ratiatum.com ?</p>
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		<title>By: Rich Batsford</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-910</link>
		<dc:creator>Rich Batsford</dc:creator>
		<pubDate>Fri, 27 Jul 2007 10:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-910</guid>
		<description>Hi Dubber

In response to a question about major labels you spoke enthusiastically about being independent.

By that do you mean self-releasing or would you see the ideal &quot;middle way&quot; solution as hooking up with the right independent label?

cheers

Rich
Xx</description>
		<content:encoded><![CDATA[<p>Hi Dubber</p>
<p>In response to a question about major labels you spoke enthusiastically about being independent.</p>
<p>By that do you mean self-releasing or would you see the ideal &#8220;middle way&#8221; solution as hooking up with the right independent label?</p>
<p>cheers</p>
<p>Rich<br />
Xx</p>
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		<title>By: Greg</title>
		<link>http://newmusicstrategies.com/2007/07/27/what-do-i-think/comment-page-1/#comment-909</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Fri, 27 Jul 2007 09:05:28 +0000</pubDate>
		<guid isPermaLink="false">http://newmusicstrategies.com/2007/07/27/what-do-i-think/#comment-909</guid>
		<description>My question is : what do you think of the PR of Prince&#039;s last album? (http://www.mailonsunday.co.uk/prince/prince1.html) Gift with a newspaper, gift also to all his fan&#039;s coming to a gig... Do you think it&#039;s sustainable and how? Is it possible for everyone?
Now his label won&#039;t distribute (?) him. Is it a good thing?
I think it&#039;s a good example of application of your 20-things.


ps: I know...that&#039;s more than one question ^^</description>
		<content:encoded><![CDATA[<p>My question is : what do you think of the PR of Prince&#8217;s last album? (<a href="http://www.mailonsunday.co.uk/prince/prince1.html" rel="nofollow">http://www.mailonsunday.co.uk/prince/prince1.html</a>) Gift with a newspaper, gift also to all his fan&#8217;s coming to a gig&#8230; Do you think it&#8217;s sustainable and how? Is it possible for everyone?<br />
Now his label won&#8217;t distribute (?) him. Is it a good thing?<br />
I think it&#8217;s a good example of application of your 20-things.</p>
<p>ps: I know&#8230;that&#8217;s more than one question ^^</p>
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