Here’s one approach:
The Sneaks — I’m Lame [via Public Address]
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Music culture, strategy and thinking in the digital age
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[...] One way to make public money stretch a little further and grab and keep my attention. Hat tip New Music Strategies. [...]
[...] posted a music video on the website a few days back. A clever and cute music clip in which a band called the Sneaks take [...]
One Comment
This gives me an excuse to tell an anecdote:
My Dad was part of a parish committee in rural west of Ireland in the 1950s that got £2000 to build a dance hall for the community. Realising this wasn’t enough they bought sweepstake tickets and effectively doubled their money. The hall got built and still stands today (and people still dance in it).
Like your example above I regard this as a useful way to bring in match funding.
Dave