Comments on: Thing 17: Reward and Incentivise http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/ Music culture, strategy and thinking in the digital age Thu, 09 Feb 2012 21:46:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: New Music Strategies « Well Futuristic http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/comment-page-1/#comment-4632 New Music Strategies « Well Futuristic Tue, 06 Apr 2010 16:01:30 +0000 http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/#comment-4632 [...] but then blossomed into a 96 page compendium of digital ideas. Sometimes he’s less clever than he thinks he is, and all this nonsense about the long tail is toe-curling, but then again these ideas have been [...] [...] but then blossomed into a 96 page compendium of digital ideas. Sometimes he’s less clever than he thinks he is, and all this nonsense about the long tail is toe-curling, but then again these ideas have been [...]

]]> By: new social music strategies « www.kurb.co.nz http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/comment-page-1/#comment-438 new social music strategies « www.kurb.co.nz Sun, 04 May 2008 07:07:22 +0000 http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/#comment-438 [...] 9. Feed the audience - free Give them free stuff constantly. Keep the gift channels open at all times. I’ve talked about this in terms of rewarding and incentivising your audience. [...] [...] 9. Feed the audience – free Give them free stuff constantly. Keep the gift channels open at all times. I’ve talked about this in terms of rewarding and incentivising your audience. [...]

]]> By: Spoons http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/comment-page-1/#comment-437 Spoons Wed, 09 May 2007 01:34:15 +0000 http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/#comment-437 I would like to see some development in the technology that provides the metadata we get with digitally distributed music files. At the moment we have tags providing us with, typically, the artist, track title, track no, album, genre and year and perhaps an embedded jpg of the CD cover. I would like to see artwork produced specifically for the digital distribution version of the tracks. Maybe photos from the recording sessions or even art works by the band members - anything that adds "metavalue" to the file. Perhaps the tags could provide more detail about how the track was written, recorded etc... I suppose the enhanced CD was a step in this direction where you would put an album into your PC to access photographs and music video's etc. I think what I'm getting at is that the tracks you give away can have the standard meta attached - enough to identify what the track is and who it is by etc but when you buy an album or a single you get the full rich levels of extra metavalue. Technology will have to create the opportunities for this perhaps in some extension of the ID3 tagging formats but I think people in the business of selling files rather than physical music buckets (CDs, vinyl) need to start adding value to these files. Whilst the technology doesn't exist currently to embedded all these extra goodies in the actual files perhaps small labels and producers could take a look at there online delivery method. If when you sell an album you offer a ZIP file for convenience of download why not add a folder of live shots of the band or audio interviews as bonus for your customers that fork out for a whole album instead of just single tracks? I would like to see some development in the technology that provides the metadata we get with digitally distributed music files. At the moment we have tags providing us with, typically, the artist, track title, track no, album, genre and year and perhaps an embedded jpg of the CD cover.

I would like to see artwork produced specifically for the digital distribution version of the tracks. Maybe photos from the recording sessions or even art works by the band members – anything that adds “metavalue” to the file. Perhaps the tags could provide more detail about how the track was written, recorded etc…

I suppose the enhanced CD was a step in this direction where you would put an album into your PC to access photographs and music video’s etc.

I think what I’m getting at is that the tracks you give away can have the standard meta attached – enough to identify what the track is and who it is by etc but when you buy an album or a single you get the full rich levels of extra metavalue.

Technology will have to create the opportunities for this perhaps in some extension of the ID3 tagging formats but I think people in the business of selling files rather than physical music buckets (CDs, vinyl) need to start adding value to these files.

Whilst the technology doesn’t exist currently to embedded all these extra goodies in the actual files perhaps small labels and producers could take a look at there online delivery method. If when you sell an album you offer a ZIP file for convenience of download why not add a folder of live shots of the band or audio interviews as bonus for your customers that fork out for a whole album instead of just single tracks?

]]> By: Paul http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/comment-page-1/#comment-436 Paul Tue, 08 May 2007 17:46:41 +0000 http://newmusicstrategies.com/2007/05/08/thing-17-reward-and-incentivise/#comment-436 Funnily enough, I was thinking about this last night. In this age of being able to download individual tracks from albums, the problem arises where the label's store (or countless online stores) will sell each track for 79p (or whatever), and it is highly possible that one or more of those tracks will be offered for free somewhere else (usually the band's or label's website). Do you think this is such a big problem? It is less of a problem if you find a track for free, then end up buying the album (online or on CD) for £7 or more. But when it is the single track you want, it could be frustrating... I do agree that full track samples are infinitely more useful than 30-second, 32kbps samples. I also agree that wallpapers and ringtones should be used as promotional freebies, and NOT as revenue-generating money for old rope. £3 for a low quality audio file of a single I paid 79p for at full quality? No thanks. Funnily enough, I was thinking about this last night.

In this age of being able to download individual tracks from albums, the problem arises where the label’s store (or countless online stores) will sell each track for 79p (or whatever), and it is highly possible that one or more of those tracks will be offered for free somewhere else (usually the band’s or label’s website).

Do you think this is such a big problem?

It is less of a problem if you find a track for free, then end up buying the album (online or on CD) for £7 or more. But when it is the single track you want, it could be frustrating…

I do agree that full track samples are infinitely more useful than 30-second, 32kbps samples.

I also agree that wallpapers and ringtones should be used as promotional freebies, and NOT as revenue-generating money for old rope.

£3 for a low quality audio file of a single I paid 79p for at full quality? No thanks.

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