Comments on: Thing 2: Hear / Like / Buy http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/ Music culture, strategy and thinking in the digital age Sun, 20 May 2012 02:12:48 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Clips, Snippets And Teasers | Fresh On The Net http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8536 Clips, Snippets And Teasers | Fresh On The Net Wed, 09 May 2012 10:40:52 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8536 [...] Read Dubber’s whole article here. [...] [...] Read Dubber’s whole article here. [...]

]]> By: Meanings of music (1/n) | JP Carrascal http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8406 Meanings of music (1/n) | JP Carrascal Thu, 29 Mar 2012 12:58:56 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8406 [...] It’s hard to define what music means, beyond physical terms. But there are many pieces that could help building a picture. And to my surprise, some of them arise from music marketing. Like this, from an Andrew Dubber’s article: [...] [...] It’s hard to define what music means, beyond physical terms. But there are many pieces that could help building a picture. And to my surprise, some of them arise from music marketing. Like this, from an Andrew Dubber’s article: [...]

]]> By: Kayln Yeoman http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8323 Kayln Yeoman Wed, 15 Feb 2012 06:53:11 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8323 Yes of course. Let them hear the music. You can even let them try to sing with a mic. Just to assure them that all is okay with your product. Yes of course. Let them hear the music. You can even let them try to sing with a mic. Just to assure them that all is okay with your product.

]]> By: Tracy http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8316 Tracy Fri, 10 Feb 2012 19:27:01 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8316 Agree. When I try on pants, I like to put on both legs. Agree. When I try on pants, I like to put on both legs.

]]> By: Copyright Mafia boss rails against democracy « Keithpp's Blog http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8314 Copyright Mafia boss rails against democracy « Keithpp's Blog Thu, 09 Feb 2012 20:12:34 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8314 [...] cannot repeat often enough the words of Andrew Dubber (see Hear / Like / Buy): Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket [...] [...] cannot repeat often enough the words of Andrew Dubber (see Hear / Like / Buy): Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket [...]

]]> By: Sharing « Keithpp's Blog http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8307 Sharing « Keithpp's Blog Tue, 07 Feb 2012 19:35:53 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8307 [...] sharing, who through flawed thinking think it is bad, should heed the words of Andrew Dubber (see Hear / Like / Buy): Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket [...] [...] sharing, who through flawed thinking think it is bad, should heed the words of Andrew Dubber (see Hear / Like / Buy): Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket [...]

]]> By: Hope http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8296 Hope Thu, 02 Feb 2012 07:13:10 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8296 We give alot of music away. We sell music too. Dubber makes sense. For a band like us, dark music, usually have to grow on a new listener. We've heard the same things over and over, "Hey, your music is growing on me! I love it!" We know we'll never be rock stars, but we do know we make great fans by lettng them hear the whole song. We give alot of music away. We sell music too. Dubber makes sense. For a band like us, dark music, usually have to grow on a new listener. We’ve heard the same things over and over, “Hey, your music is growing on me! I love it!” We know we’ll never be rock stars, but we do know we make great fans by lettng them hear the whole song.

]]> By: Zu wenig Geld für Musiker? Spotify reagiert auf die Vorwürfe… | snowinsoho http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8287 Zu wenig Geld für Musiker? Spotify reagiert auf die Vorwürfe… | snowinsoho Tue, 31 Jan 2012 14:33:40 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8287 [...] of Music Downloads and P2P File-Sharing on the Purchase of Music: A Study for Industry Canada ↵Thing 2: Hear / Like / Buy] ↵The Zu wenig Geld für Musiker? Spotify reagiert auf die Vorwürfe… by snowinsoho, unless [...] [...] of Music Downloads and P2P File-Sharing on the Purchase of Music: A Study for Industry Canada ↵Thing 2: Hear / Like / Buy] ↵The Zu wenig Geld für Musiker? Spotify reagiert auf die Vorwürfe… by snowinsoho, unless [...]

]]> By: What can the comic book industry learn from the recording industry? | BiffBamCrash Comic Reviews http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8269 What can the comic book industry learn from the recording industry? | BiffBamCrash Comic Reviews Tue, 24 Jan 2012 03:22:05 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8269 [...] musicians understand Andrew Dubber’s “Hear, Like, Buy” methodology. Potential fans should first hear your music, and if they like it enough, they will buy [...] [...] musicians understand Andrew Dubber’s “Hear, Like, Buy” methodology. Potential fans should first hear your music, and if they like it enough, they will buy [...]

]]> By: PartyLewis http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/comment-page-1/#comment-8238 PartyLewis Fri, 20 Jan 2012 12:22:32 +0000 http://newmusicstrategies.com/2007/03/19/thing-2-hear-like-buy/#comment-8238 first off, if your sole intention of writing and releasing music is to make money then you shouldn't be in a band or making music. write your music, record your music, give your music away, play your music at shows. hundreds of shows. all over the country, continent and world if you have the balls. fund it yourself because in all probability your music sucks no matter how great you think you are or how much you value your intro/verse/chorus/verse/chorus/bridge/chorus at. but... somewhere down the line someone will think "hey, this band is wicked, I want to own a record and a t-shirt". now go and press some CD's and vinyl... include some CDr's in there or a link to a free download because putting vinyl on all the time gets annoying and putting it on your mp3 player of choice isn't that straight forward. sell these records at gigs, sell your shirts at gigs... you might even make the money to cover your petrol or the hire of your van for that night... when people start to actually like your band and want to see you, promoters will be in touch to want to put you on. negotiate your fee or door split but don't be greedy as no-one will want to put you on then and that's a bummer. you have to still rehearse loads and loads, no one will want to get your record or tshirt if you're a shoddy band. if you have made it this far, people like your music, they sing the words at gigs and you're funding your own tours. hows that for your business model? now keep going DIY or be a sell out, it's your choice. first off, if your sole intention of writing and releasing music is to make money then you shouldn’t be in a band or making music. write your music, record your music, give your music away, play your music at shows. hundreds of shows. all over the country, continent and world if you have the balls. fund it yourself because in all probability your music sucks no matter how great you think you are or how much you value your intro/verse/chorus/verse/chorus/bridge/chorus at. but… somewhere down the line someone will think “hey, this band is wicked, I want to own a record and a t-shirt”.

now go and press some CD’s and vinyl… include some CDr’s in there or a link to a free download because putting vinyl on all the time gets annoying and putting it on your mp3 player of choice isn’t that straight forward.

sell these records at gigs, sell your shirts at gigs… you might even make the money to cover your petrol or the hire of your van for that night…

when people start to actually like your band and want to see you, promoters will be in touch to want to put you on. negotiate your fee or door split but don’t be greedy as no-one will want to put you on then and that’s a bummer.

you have to still rehearse loads and loads, no one will want to get your record or tshirt if you’re a shoddy band.

if you have made it this far, people like your music, they sing the words at gigs and you’re funding your own tours. hows that for your business model?

now keep going DIY or be a sell out, it’s your choice.

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