Attempting to change the ethics code of people seems absurd to me. You might scare them, but, deep down, people will remain the same:
Don’t count on people to take care of your interests. Count of them to take care of themselves. Find a way of giving them something it is in their best interest to have, and a mechanism to ensure fair compensation… be creative!!!

just my 2 cents

I think the actual state of the music industry with all this sharing stuff is something that was going to happen sooner or later, it’s human nature to share things and to get the most out of something at the lowest cost possible. As we are the ones that create technology, we were going to advance in those aspects of human life and here we are now.

Everything that can be represented as information (in this case music) can and will be pirated, and the particular problem with music is that it has to be spread to work, not like a private sex tape that is information for your own entertainment, and you see what happens when a sex tape finds a way to the internet. So you can either destroy all means of information processing and transferring -which is impossible because you can’t fight evolution- or assume that music is free from the beginning and develop your strategy from there.

Now, the value of music should be based in quality, not illusion of quality (ie set prices). And as quality is subjective to people tastes, it’s relative. So it doesn’t matter if you give away the music for free or sell it, the value people find is if he or she likes your music or not.

The main problem I see is with point 3. (as people do). It seems only natural that people will be more inclined to buy music that they already know and like – so the three-step argument has some merit – but the question is: will they?

Here we begin to address the fundamental problem of why should people pay for something that they already got for free? I can see only two potential reasons: good will towards the artist (wouldn’t count on it too much) or added value. I come from Poland, where even twenty years ago the only way to get most Western recordings was to tape them from the radio. Certain DJs actually played whole albums on the air. Hard times, as they say. Naturally, sound quality was terrible most of the time, so a privately imported LP had real added value.

These days it is no more difficult or expensive to distribute high-quality sound than low-quality sound – why not just let people download everything for free? It’s possible, certainly, but I really don’t see most of those, who downloaded the music, paying for it later. However, I invite you to show all us skeptics that we are wrong.

fans didn´t become fans ´cause of the songs and music. they become fans if a huge PR and media campagin happend and a story get transported. thats the reason why they love artists. i mean..ok..music is important…but look around how many crap artists out there with a huge fan base etc.
if a song hits airplay on radio stations, people hear it 8 times or more a day. but before a song set up on airplay, it needs a lot of money and even a good PR.

i think that it is all about a good story to tell in a era where so much bands produce there songs with a cheap computer software and everyone sounds like each other.
bands or artists who have also a good story, know that tastemaker, influential people and the familiar thing of the music biz, are more important than send thousands of demos around the world to every record label…and having also personalities in there band and a unique style…then they can achieve what they want.