An entrant in Ze Frank’s Ugly MySpace Competition

Another one I get asked an awful lot - particularly by musicians who are just getting started in the online environment. They’ve heard about MySpace, and that it’s where all the musicians are - but they’ve had a bit of a look through and are a bit bewildered.

Let me help: What should be on your MySpace page?
Frankly - as little as possible.

While it’s true that the purpose of having a MySpace page is to direct people to your own site, that doesn’t mean your profile should be so ugly that it has them running and screaming. Zen levels of simplicity and design are paramount.

Assuming that you’re a musician, or in a band, then as we’ve discussed, it’s pretty important to have a MySpace page, even though that might seem to defy common sense, taste and decency. So let’s talk about how to avoid the worst MySpace crimes and use it to its best advantage.

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I get this question a lot. Because you hear this a lot. And musicians want to know, because most of them rely on MySpace as an integral part of their online strategy.

Well, as much as it pains me to say this, I have to come back with the answer: No, I’m sorry - it still matters.

Because I’m not a fan of MySpace. Hate it with a fiery passion, in fact. And yet, when I compiled a recent top 10 list of music-related sites that artists NEED to be on, this came out as number one. It’s not relevant because it’s good - it’s important because it’s so widespread.

So while this makes me incredibly uncomfortable, here are three good reasons that MySpace is not just still alive and well, but actually pretty damn near crucial for online music business.

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One of the biggest problems of integrating internet strategies into your already busy music industry life is the problem of becoming overwhelmed with information. Now that you’re using the internet, there are all these sites to maintain, update, and provide content for… and a whole lot of others to read.

There are online references, mailing lists, MySpace pages, blogs, social networks, photography sites, music communities and recommendation engines to contend with.

How do you even start to cope with all that, hang onto the other important stuff you were already doing, and yet not have some sort of nervous breakdown in the process?

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Scott Cohen presents…

I was unexpectedly at Futuresonic in Manchester on Thursday, and I’m pretty glad it worked out that way. I can’t recommend strongly enough that if you get the chance to go to this sort of thing, that you make the most of it. Attending seminars and conferences is how you’ll get that one little bit of knowledge or insight that’ll give you the edge you need. It also means you can strike up a conversation with whoever’s presenting and pick their brains.

You’re probably aware that I attend a lot of these sort of things as a speaker. I try and get to as many as I possibly can as an attendee as well. It can be invaluable stuff and I always learn a lot.

In this instance, there were some really great people there, and some interesting talks — particularly the session on social music.

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